Dancehall-reggae artiste I-Octane is excited about the success of his self-produced single ‘Hot World’.
The artiste, who followed the likes of Bob Marley and Sugar Minott to form his own label, Conquer The Globe Productions, told THE STAR that the business side of his career is paying off.
“There will be a day when I just want to ease back and watch the fruits of my labour. This label is already doing that with this song. Production is a very important aspect of the music, and when you sit back and bask in the fact that you created this art from scratch, both vocally and musically, the feeling is great,” he said.
I-Octane said the song has been getting a lot of support because it is relatable. He explains that the song encourages people to work hard, as their dreams can be realised even if it happens later than expected.
“This song appeals to literally everybody, no matter the age group. It’s about believing in yourself and working for your own things,” he said.
The track has already been getting good traction in Jamaica, and is expected to do even better when the music video is released, which is expected to be soon.
This isn’t the first time I-Octane has worked professionally under his own label, as the singer had previously produced tracks for his album Love and Life under the imprint.
The artiste recently caught the eyes of the international press when Billboard magazine writer Pat Meschino described him as a one of the island’s most outstanding performers.
Having been made aware of Meschino’s comments, I-Octane expressed happiness that he is finally getting the recognition he deserves.