Major Lazer and Busy Signal have done it again. Their combination hit Jump, which was released last year on Major Lazer’s six-track EP, is featured in a hot new Bacardi TV ad that is in rotation in the US on NBC TV and other mainstream platforms.
The ad, which was shot in Miami, Florida, conveys the message that it doesn’t matter if you’re in your living room, a barbershop, a beach or even a laundromat. Wherever you are, you can still groove to the beat.
This is not the first time that Busy Signal has teamed with Major Lazer for a successful TV ad. Five years ago, their EDM hit Watch Out For This (Bumaye), featuring Flexion, was selected as the soundtrack for Pepsi’s Lionel Messi ad. The song appeared on Major Lazer’s second album, Free The Universe, and was a massive hit single in several European countries.